A fully integrated campaign pitch for Graham Beck. Aiming to push sales of its MCC products, the brand briefed us to create a campaign underpinned by the slogan "Celebrate What Matters". Our campaign was rooted in the idea that Graham Beck is worthy of sharing life's most significant moments.
This work was created at The Greenhouse Advertising Agency.
GRAHAM BECK
(integrated campaign pitch)
Main Business and Brand Challenges
1. EDUCATION
Consumers - Know the difference between MCC, non-MCC, and champagne.
Customers - 100% focus on MCC. Creates expertise. Drives price behaviour.
2. CONNECTION
Making sure that the Graham Beck campaign narrative connects emotionally with our target audience.
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3. DISRUPTION
Owning a distinct look and feel that differentiates Graham Beck from all other MCCs and non-MCCs.
Creative Idea
In the unwavering pursuit of the perfect bubble, our masterfully crafted Premium
Cap Classique has earned its place among life’s most meaningful moments.
Unpacking the Creative Idea
All carbonates and sparkling wines can play in the celebratory landscape
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BUT
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Only the finest, highest quality premium MCC can operate in celebratory moments of significance.
Each SKU in the Graham Beck collection holds its own character and personality thus associating themselves with life's most meaningful moments.
There is a Graham Beck MCC for every moment that matters.
ATL PRINT
POS
GIFT PACKAGING
FSU
EVENT BAR
POP UP BAR
COASTERS
ICE BUCKET
TRADE EDUCATION
DIGITAL
